Little Caesars - Corporate Scapegoat

When one of America’s favorite pizzas comes back onto the menu, you have to ask some questions.

Questions like, "Who the hell took it away in the first place?"

It was Chet Wallaby, little Caesars Corporate Scapegoat.

We gave America someone to blame and hundreds of thousands of tweets and a handful of parody accounts later, the campaign sold a whole bunch of pizza. 

We gave the internet the change to Blame Chet for all kinds of things from missed birthday parties to dead house plants.

Then, like the monster he is, Chet took the pizza away again.

Thank you: Tyler Wriston, Matt Moore, Scott Vitrone, Gerry Graf and many more.