Mother - Mother's Day

Mother - Mother’s Day

We celebrated Mother's Day in 2016 by making it all about our moms.

As usual, they had to do all the work.

We sent out a quasi-scientific survey to each and every mother who raised someone in the agency, collecting their sage wisdom, then worked with them to craft their sentiments for the streets of New York.

Named one of Adweek's Top 50 shared campaigns of 2016

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Thank you: Piers North, Nathan Manou, Naomi Abel, Alexandra Proba, Peter Lauricella and many more